{"id":439,"date":"2017-08-13T18:11:31","date_gmt":"2017-08-13T16:11:31","guid":{"rendered":"http:\/\/www.scribecom.fr\/mavaleurajoutee\/?page_id=439"},"modified":"2025-11-19T11:39:47","modified_gmt":"2025-11-19T10:39:47","slug":"idee-concept","status":"publish","type":"page","link":"https:\/\/www.scribecom.fr\/mavaleurajoutee\/","title":{"rendered":"Valeur ajout\u00e9e : pourquoi, comment"},"content":{"rendered":"\n
<\/div>\n\n\n\n
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votre valeur ajout\u00e9e peut vous diff\u00e9rencier<\/p>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n

Trouvons ensemble votre valeur ajout\u00e9e pour la faire fructifier<\/em><\/h2>\n\n\n\n
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<\/div>\n\n\n\n
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Une valeur ajout\u00e9e sert un r\u00eave<\/h2>\n\n\n\n

POURQUOI<\/h2>\n\n\n\n

1. Pour se d\u00e9marquer<\/strong>
> n\u00e9cessit\u00e9 de la singularit\u00e9<\/em><\/p>\n\n\n\n

2. Se d\u00e9marquer pour attirer<\/strong>
> impact de la s\u00e9duction<\/em><\/p>\n\n\n\n

3. Attirer pour vendre<\/strong>
> enjeu de la conversion<\/em>
<\/p>\n<\/div>\n\n\n\n

\n
<\/div>\n\n\n\n

Pas n’importe quelle valeur ajout\u00e9e<\/h2>\n\n\n\n

COMMENT<\/h2>\n\n\n\n

1. Observer : \u00e9tudier <\/strong>le march\u00e9 et la concurrence
> utilit\u00e9 d’une veille<\/em><\/p>\n\n\n\n

2. Anticiper : se projeter <\/strong>pour d\u00e9cliner un concept
> importance d’une vision<\/em><\/p>\n\n\n\n

3. Communiquer : trouver et raconter du sens <\/strong>
> enjeu de l’information<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
J’ai besoin de conseils et d’une aide pour la d\u00e9couvrir<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n
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observation<\/p>\n\n\n

\n
\"\"<\/a>
VEILLER . TRIER . ANALYSER<\/sup><\/sub><\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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anticipation<\/p>\n\n\n

\n
\"\"<\/a>
SENTIR . SE PROJETER . CONCEVOIR<\/sub><\/sup><\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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communication<\/p>\n\n\n

\n
\"\"
HABILLER . INFORMER . PARTAGER<\/sub><\/sup><\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

Vous cherchez une id\u00e9e marketing ?<\/strong> Vous avez une id\u00e9e, mais pas tr\u00e8s au point ?<\/strong><\/h2>\n\n\n\n
\n
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J’apporte plus qu’un \u00e9clairage \u00e0 votre projet :
une valeur ajout\u00e9e<\/strong>.
Mon approche transversale s’appuie
sur une vision globale<\/strong>.<\/p>\n<\/div>\n\n\n\n

\n

Je vous aide \u00e0 donner du sens<\/strong>
et des arguments<\/strong> \u00e0 votre id\u00e9e.
Je peux l’habiller de communication
et l’inscrire dans une strat\u00e9gie digitale<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Mon m\u00e9tier :
d\u00e9cliner un concept et accompagner son d\u00e9veloppement marketing, apportant \u00e0 votre projet l’image dont il a besoin.<\/strong><\/h5>\n\n\n\n

5 outils<\/strong> : observation, psychologie, approche holistique, logique, intuition.
6 \u00e9tapes<\/strong> : \u00e9coute, analyse, discussion, projection, conception, communication.<\/p>\n\n\n\n

Tout id\u00e9e de business doit porter une valeur ajout\u00e9e.<\/em><\/p>\n\n\n\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Trouvons ensemble votre valeur ajout\u00e9e pour la faire fructifier Une valeur ajout\u00e9e sert un r\u00eave POURQUOI 1. Pour se d\u00e9marquer> n\u00e9cessit\u00e9 de la singularit\u00e9 2. Se d\u00e9marquer pour attirer> impact de la s\u00e9duction 3. Attirer pour vendre> enjeu de la conversion Pas n’importe quelle valeur ajout\u00e9e COMMENT 1. Observer : \u00e9tudier le march\u00e9 et la… <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_crdt_document":"","neve_meta_sidebar":"","neve_meta_container":"full-width","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"on","footnotes":""},"class_list":["post-439","page","type-page","status-publish","hentry"],"yoast_head":"\nConcept, id\u00e9e marketing et valeur ajout\u00e9e<\/title>\n<meta name=\"description\" content=\"Vous cherchez une id\u00e9e de concept, accompagn\u00e9e de marketing et donc de communication ? 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